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Graphic Design

Posts Tagged ‘Things’

6 Things You Should Do to Make Google Love Your Blog

src="http://www.designfollow.com/wp-content/uploads/2012/03/google-wordpres-seo.jpg" alt="" title="google wordpres seo" width="150" height="150" class="alignnone size-full wp-image-26782" /> /> Marketing blogs frequently publish lists of tips to help WordPress users attract Google, but those tips are often time-consuming and complicated. These six tweaks take little time and deliver maximum SEO juice for the time spent installing and implementing them. /> id="more-26781"> /> href="www.orphicpixel.com/6-things-you-should-do-to-make-google-love-your-blog/">View Post …


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5 Things That Shouldn’t Be On Your Facebook

I just read an interesting infographic about crimes that were committed and solved on Facebook. In one of the featured stories was a break-in in a victim’s house by a …
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6 Things To Keep In Mind When Designing A Logo

istock_logo.jpg

Paulywood for istockphoto has released an article on logo creation. A great article for those graduates or students wanting to get into creating logos for istock. Below are our fav excerpts, check out the whole article, its well worth the read.



Author: The School for The Graphic Design School
The Graphic Design School teaches Graphic & Web Design , Online, Anywhere in the World.


istock_logo_large.jpg

It All Starts With a Great Idea

By clearly visualizing who your client is and with some forethought, research and planning, the end result should be an appropriate symbol that immediately identifies the company, and clearly communicates the product or service. This is absolutely key to a successful logo design and should always be foremost in your mind while conceptualizing your design.

When you have your concept, start sketching it out to quickly come up with ways you can execute the idea. Starting in black and white can help ensure that your design is clear, legible and reproducible without any distracting features. Adding great color, style characteristics, or subtle effects will help make your design unique to stand out amongst the competition. Add some type to bring some context to your design and choose a font that compliments the symbol and communicates clearly. To ensure a successful logo remember to keep your design, Simple, Memorable, Timeless, Versatile, and Appropriate.

istock_logo_0.jpg

Reproducibility

The excessive use of detail in this logo will seriously compromise its ability to be reproduced. Fine details like the sharp pointed tail and thin lines will disappear when printed at smaller sizes and the small white shapes will fill in losing their definition. Outlined type with extreme gradients will print poorly as well, making the type hard to read at any size. On the right, the elephant is drawn with bold shapes, leaving ample white space in between for definition. Just the right amount of detail is used to help convey the idea and the solid flat colors used will ensure that this design will reproduce great with pretty well any process. I wouldn’t recommend using multiple colors like this in the type all the time but in this case it works to make it fun and exciting.

istock_logo_1.jpg

Color Palette

The sample on the left is using far too many colors than is necessary, making it very busy and more difficult to define the individual objects. The use of fluorescent and uncomplimentary colors makes the overall composition unappealing and less attractive. Using default colors straight from the swatch palette and plain black for the type make the design much less sophisticated than it could be. The sample on the right utilizes a beautiful main palette of custom mixed complimentary colors of orange, green and brown. They all work together in harmony to bring the cute kitties to life while adding a warm and cozy feeling. The use of dark brown for the type keeps it complimentary to the graphic and maintains a good contrast necessary for legibility. Using the same orange that’s in the kitties for the “petcare” type offers additional visual interest and helps separate it from the main type. This helps give the eye a break and enhances legibility as well.

istock_logo_2.jpg

Simple is good right?

The left example is very simple in its execution, using only basic square and circle shapes. The placement of all of the objects has left the overall composition looking static and boring while the plain black type is under considered, effectively ensuring that this logo generates about as much excitement as flossing your teeth. The example on the right however, has cleverly used positive and negative space to create the plate. The entire logo is comprised of only four shapes by creating two simple arcs to help define the plate and by letting the cutlery bleed off the bottom edge. The combination of these design choices and using Tragan for the font, give it a simple, classic, stylish feel appropriate for this audience.

istock_logo_3.jpg

Choosing a Typeface

Hard to read? It sure is! Skinny outlines, drop shadows and other effects used on type all work against keeping it clear and legible. The “Tiederhouse” text is too tightly kerned while the “Attorney ay law” type has far too much letter spacing. The type is placed too close to the graphic without enough breathing room and the tagline is much too small in proportion. The “Tiederhouse” text uses the font “Hobo” which is a 70’s style font not at all appropriate for a professional law office. The sample on the right uses a much more professional and appropriate looking serif font with spacing and shapes that seem to mimic the construction of the symbol. It’s clear, easy to read and is just the right amount of distance from the torch device. Making the line between the text gold colored would have been a nice touch.

istock_logo_4.jpg

To read the whole article and image credits please see istock


Graphic Design School Blog

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20 Things I Learned About Browsers and the Web

20 Things I Learned About Browsers and the Web.png

The 20 Things project was a challenge to break ground with new technologies and deliver a rich, educational experience that these technologies make possible. The Fi team rose to the challenge and produced a web app that is as fun to play with and explore as it is interesting to read.



Author: The School for The Graphic Design School
The Graphic Design School teaches Graphic & Web Design , Online, Anywhere in the World.


The Book… A free download

20 Things I Learned About Browsers and the Web book.png

What’s a cookie? How do I protect myself on the web? And most importantly: What happens if a truck runs over my laptop? For things you’ve always wanted to know about the web but were afraid to ask, read on…20thingsilearned.com.

The Process

The Fi team rose to the challenge and created the book

Fi.png

To learn more about the process that went into making this project happen read and watch the video on the Fi website. Another great project to checkout on their website is the building of the new Fox.com site, an interesting read indeed.


Graphic Design School Blog

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You Be the Judge: “The 50 Things Every Graphic Design Student Should Know” by Jamie Wieck

Jamie Wieck, a self-described “design factotum” (designer, illustrator and film director) compiled a list of 50 Things Every Graphic Design Student Should Know based on… read more »
FIDMDigitalArts.com Blog

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6 Things To Keep In Mind When Designing A Logo

istock_logo.jpg

Paulywood for istockphoto has released an article on logo creation. A great article for those graduates or students wanting to get into creating logos for istock. Below are our fav excerpts, check out the whole article, its well worth the read.

6 Things To Keep In Mind When Designing A Logo

istock_logo_large.jpg

It All Starts With a Great Idea

 

By clearly visualizing who your client is and with some forethought, research and planning, the end result should be an appropriate symbol that immediately identifies the company, and clearly communicates the product or service. This is absolutely key to a successful logo design and should always be foremost in your mind while conceptualizing your design.

When you have your concept, start sketching it out to quickly come up with ways you can execute the idea. Starting in black and white can help ensure that your design is clear, legible and reproducible without any distracting features. Adding great color, style characteristics, or subtle effects will help make your design unique to stand out amongst the competition. Add some type to bring some context to your design and choose a font that compliments the symbol and communicates clearly. To ensure a successful logo remember to keep your design, Simple, Memorable, Timeless, Versatile, and Appropriate.

istock_logo_0.jpg

Reproducibility

 

The excessive use of detail in this logo will seriously compromise its ability to be reproduced. Fine details like the sharp pointed tail and thin lines will disappear when printed at smaller sizes and the small white shapes will fill in losing their definition. Outlined type with extreme gradients will print poorly as well, making the type hard to read at any size. On the right, the elephant is drawn with bold shapes, leaving ample white space in between for definition. Just the right amount of detail is used to help convey the idea and the solid flat colors used will ensure that this design will reproduce great with pretty well any process. I wouldn’t recommend using multiple colors like this in the type all the time but in this case it works to make it fun and exciting.

istock_logo_1.jpg

Color Palette

 

The sample on the left is using far too many colors than is necessary, making it very busy and more difficult to define the individual objects. The use of fluorescent and uncomplimentary colors makes the overall composition unappealing and less attractive. Using default colors straight from the swatch palette and plain black for the type make the design much less sophisticated than it could be. The sample on the right utilizes a beautiful main palette of custom mixed complimentary colors of orange, green and brown. They all work together in harmony to bring the cute kitties to life while adding a warm and cozy feeling. The use of dark brown for the type keeps it complimentary to the graphic and maintains a good contrast necessary for legibility. Using the same orange that’s in the kitties for the “petcare” type offers additional visual interest and helps separate it from the main type. This helps give the eye a break and enhances legibility as well.

istock_logo_2.jpg

Simple is good right?

 

The left example is very simple in its execution, using only basic square and circle shapes. The placement of all of the objects has left the overall composition looking static and boring while the plain black type is under considered, effectively ensuring that this logo generates about as much excitement as flossing your teeth. The example on the right however, has cleverly used positive and negative space to create the plate. The entire logo is comprised of only four shapes by creating two simple arcs to help define the plate and by letting the cutlery bleed off the bottom edge. The combination of these design choices and using Tragan for the font, give it a simple, classic, stylish feel appropriate for this audience.

istock_logo_3.jpg

Choosing a Typeface

 

Hard to read? It sure is! Skinny outlines, drop shadows and other effects used on type all work against keeping it clear and legible. The “Tiederhouse” text is too tightly kerned while the “Attorney ay law” type has far too much letter spacing. The type is placed too close to the graphic without enough breathing room and the tagline is much too small in proportion. The “Tiederhouse” text uses the font “Hobo” which is a 70′s style font not at all appropriate for a professional law office. The sample on the right uses a much more professional and appropriate looking serif font with spacing and shapes that seem to mimic the construction of the symbol. It’s clear, easy to read and is just the right amount of distance from the torch device. Making the line between the text gold colored would have been a nice touch.

istock_logo_4.jpg

To read the whole article and image credits please see istock

To feast your eyes on a collection of logo designs and galleries see HERE


Graphic Design School Blog

, , , ,

20 Things I Learned About Browsers and the Web

20 Things I Learned About Browsers and the Web.png

The 20 Things project was a challenge to break ground with new technologies and deliver a rich, educational experience that these technologies make possible. The Fi team rose to the challenge and produced a web app that is as fun to play with and explore as it is interesting to read.

Author: The Graphic Design School The Graphic Design School offers vocational training graphic design courses. Delivery is online, affordable and open to students all over the world to study in the comfort of their own home.

20 Things I Learned About Browsers and the Web

The Book… A free download

20 Things I Learned About Browsers and the Web book.png

What’s a cookie? How do I protect myself on the web? And most importantly: What happens if a truck runs over my laptop? For things you’ve always wanted to know about the web but were afraid to ask, read on…20thingsilearned.com.

The Fi team rose to the challenge and created the book

The Process

Fi.png

To learn more about the process that went into making this project happen read and watch the video on the Fi website. Another great project to checkout on their website is the building of the new Fox.com site, an interesting read indeed.


Graphic Design School Blog

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