Using PPC advertising to improve your brand
Pay-per-click (PPC) continues to win new converts every day. More and more are learning the merits exploit traffic from paid search results. But a PPC campaign really necessary? Can not get the same results provided by organic (aka “natural”) search results?
With more companies over the hip in search engine optimization and marketing search engines, competition for first page of results continues to become increasingly aggressive. And few, if any, companies are able to compete using only free SEO skills, in-house.A recent post in August Ash blog more about it. Check it out: Search Engine Optimization: not as exciting as Magic
But let’s say you managed to get a naturally high ranking in search engines for the terms you targeted .. Why search advertising, then you use paid (PPC) to add to your efforts?experts around the SEO industry have argued the need to have a presence in both paid and organic listings. And as you probably know from other parts of marketing your business, nothing is worse than abandoning a marketing tool to find your competitor from using its success. Now the test is the only way to know with certainty whether doubling the organic and paid search is worth the extra money, but in our experience, we have seen visitors click on paid search results Name the company … even if that company was also ranked number one in the organic results. It’s hard to argue with the evidence of this kind. If the company had not been present in the paid results, we can be fairly certain that the user has clicked on one of their competitors. Although it may seem logical to turn your PPC campaigns when your organic rank increases, consider the danger of suddenly giving up your presence in an area of your competitors will surely fill immediately. To learn more about search engine optimization and marketing, see August Ash, a Minnesota company designing websites that specialized in marketing research.
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